screenprint on paper + mirror foil
screenprint on fabric, 300x160 cm
Hairy The Way To Go This Season
screenprint on fabric + copyshopprint in wooden frame, 2013
"Hairy The Way To Go This Season" refers to the fact that
shaving body hair is an exchangeable fashion trend and not a unchangeable beauty
constraint. The trend towards underarm shaving among women* was established
by the Gilette Company in the 20s by putting advertisements in Magazines.
To widen the market the shaving of legs got advertised soon after. Shaving is
an act of enlargement of the gender differences. An unshaved woman's* leg causes
confusion and is often seen as unnatural and disgusting. So for me,
body hair is a symbol of queerness, a deviation from the desired female body fantasy.